The blog

Managing Lean Times

  Joseph devises a plan to help Egypt survive famine, but in the process, he reduces Egyptians to serfdom. Like most who are second in command, Joseph serves many interests. Keeping the people alive is one, and strengthening his patron’s […]

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Changing Names

Changing an organization’s name means more than trading in old letters for new ones. An organization’s name reflects its identity and history. Phillip Morris opened his shop on London’s Bond Street in 1854 to sell tobacco and rolled cigarettes. The […]

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